Prof. Dr. S.Victor Anandkumar (PU) 2021

Our Faculty of Business and Social Sciences was delighted to welcome Dr. S. Victor Anandkumar on campus!

Dr. Victor Anandkumar completed Bachelor of Engineering in Computer Science from Bharathiar University, India during 1990-94. He did his MBA from Pondicherry University, India during 1994-96. After a brief stint in the industry in selling and customer service roles with Sterling/Maxworth Group of Companies, he joined Pondicherry University as a Lecturer in 1997. He obtained his PhD in 2009 from Cochin University of Science and Technology, India in E-Commerce.

As a Professor, he teaches MBA students, supervises Doctoral research, trains corporate executives and young teachers at the UGC Human Resource Development Centre (HRDC) and coordinates international collaborations. He has taught at the University of Mauritius, Republic of Mauritius and Asian Institute of Technology, Thailand as a Visiting Professor. His teaching and research interests include Digital Marketing, Brand Management and Strategic Management. He has published his research in top tier journals. He has successfully supervised 10 PhDs so far. He has served as a member of the Executive Council, Academic Council, Court, Internal Quality Assurance Cell and Recruitment committees of Pondicherry University.

Victor has been a soft skills and management development trainer/consultant to several organizations/institutes such as the Education Department (Government of Pondicherry), Life Insurance Corporation of India, Prasar Bharathi (National Radio), National Institute of Social Defense, Daibeck (Korea), Mauritius Telecom, Hotel School of Mauritius, and Mauritius Institute of Training and Development. During his leadership as the Coordinator of Higher Education for Persons with Special Needs (HEPSN) cell, Pondicherry University was awarded the Best Employer for Persons with Disability by the President of India.
Victor won the Best Teacher Award from Pondicherry University in 2010, 2014, 2018 and 2019, and it was based on the students’ assessment of all teachers in the University. In 1999, he was the recipient of Group Study Exchange (GSE) award from the Rotary International to visit the US as a cultural ambassador. Victor loves travel, adventure, cross-cultural experiences and spirituality. He has been to 13 countries in 4 continents.

Victor is a differently-abled person because of polio which affected his left leg when he was 8 months old. He has a cheerful outlook to life and believes in making a difference in the lives of people around.

Victor has already taught at RheinAhrCampus Remagen in the context of the international seminar Managing Cultural Diversity 2019 - and thus he is familiar both with the university and our students. His faculty visit to our university is embedded into our exchange activities in the framework of ERASMUS+ mobility with partner countries (Key Action KA 107).

In Summer 2021, he offered the following elective:

• B51/B61 "Product and Brand Management" (B. A. in Business Administration), Monday, 14:15-15:45, Thursday, 8:15to 9:45 in Room F015, mid-May to July.

The students enjoyed Victor's highly interactive teaching style and the wealth of experience he brought to the online classroom. He added additional value to his class by integrating guest lecturers from different companies who shared their experience with the topic of the class - thus expanding the scope of the instruction and providing inspiration for the participants' future professional tasks.

We would like to thank Victor for increasing the visibility of our highly successful cooperation with Pondicherry University at RheinAhrCampus Remagen!